All Posts By

Jesse Plautz

Double Your Vape Shop Revenue With This One Proven Conept

By | eCommerce, Growing Your Vape Business, Increasing Vape Shop Revenue | No Comments

Traditionally, there are three main ways to grow a business in any industry:

Increase customers
Increase units of sale
Increase frequency of purchase

To increase customers, you simply focus on getting more people to buy from your business. It’s the most common — and sometimes only — approach for many businesses. But on its own, it’s not always effective.

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The 5 minute vape MBA

The 5 Minute Vape Industry MBA

By | Growing Your Vape Business, How To Open a Vape Store, Igniting Your Inner Entrepreneur, Market Trends in the Vape Space, Marketing And Growing Your E-Liquid Brand, Promoting Your Vape Shop, The Business of Vaping | No Comments

Read this if you want to skip MBA school and go right into the vape industry.

Look, I have an MBA. I wish it wasn’t true, but it was a complete waste of money. I’ve actually spent the last 4 years re-programming my brain to be an entrepreneur, not a corporate robot (which is what an MBA trains you to be).

That said, there are SOME things you can learn and apply to vaping.

I ran across this Twitter feed and was absolutely blown away by the value and clarity with which this person explains complex topics.

As I was reading it I immediately connected it to the vaping industry, so I wrote up this post with a “how this applies to vaping”.

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Vape Industry Business Exchange

Can Your Juice Brand Continue To Grow In A Challenged Market?

By | Growing Your Vape Business, Market Trends in the Vape Space, Marketing And Growing Your E-Liquid Brand, The Business of Vaping, Vape Regulation and The FDA | No Comments

How do we stay competitive and ahead of the market as we face a new business environment like none we have ever seen? As little as a year or two ago it was easy to capture some market share. The only requirement…Just show up! Those days are gone. Some predict as much as 80% of the vape businesses in existence today will be gone in the next two years. Whatever the actual number, will you be one of them?

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Vape Instagram Hash Tags And How To Use Them

By | Growing Your Vape Business, Promoting Your Vape Shop | No Comments

Hashtags categorize posts on social media into topic threads. The better you can categorize your post the more likely you will reach the audience you desire. But how do you know which ones to use? There are dozens of hashtags thrown around on a daily basis, and more pop up every day. This post will clarify the most popular hashtags on Facebook, Twitter and Instagram so you can arm yourself with the weapons you need.

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The Best Dry Herb Vaporizers To Carry In Your Vape Shop

By | Increasing Vape Shop Revenue | No Comments

Medical and recreational marijuana use is sweeping the nation (finally) and vape shop owners are in a unique position on the topic: should we or should we not carry dry herb vaporizers? In some ways vape shops try to differentiate themselves from marijuana use since it often gets confused, but in other ways we embrace it as part of the glorious counter-culture that is vaping.

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FDA vs State Vaping Laws: Who Wins?

By | FDA Regulations for Vape Shops | No Comments

Within the “e-cig” community, much focus has been placed upon the Deeming Regulations that will go into full effect starting August 8, 2018. However there are many state regulations that we must consider. This lesson is about the ongoing battle between state vaping laws and their interplay with FDA regulations. When you factor in all the different levels of government that are squeezing your vape shop or juice brand right now it’s hard to know where your individual business stands.

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Overcoming State Vaping Laws In An Anti-Vape Community

By | FDA Regulations for Vape Shops | No Comments

It is possible to get past an overreaching state government and have a successful vape shop or e-liquid brand. The key is to connect with your local community leaders and create positive change.In conservative communities, vaping remains relatively new and generally misunderstood by the city governments. As such there are still very restrictive state vaping laws. Unfortunately, many politicians, media representatives and the general public hold an unfavorable perception of the industry. Cooperation with local state politicians is the only way to ensure informed decisions are made in the future regarding how state vaping laws are implemented.

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How The FDA Regulations Will Impact Your Vape Business

By | FDA Regulations for Vape Shops | No Comments

Vape shops and e-liquid manufacturers across the United States saw the industry change forever on August 8th, 2016, but almost no one knew what to do. While we’ve covered a lot of facts and figures about the FDA regulations on our webinars and our online courses, this article and presentation will provide a mini “crash course” on how your vape shop or e-liquid brand should adjust to the new regulations.The good news is that e-juice manufacturers and vape shops with products already on the market can continue on, business as usual, until August 8, 2018. This is of temporary relief, since “99 percent of these companies can’t afford these new regulations.” (Alex Clark, legislative coordinator for CASAA).

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