Within the “e-cig” community, much focus has been placed upon the Deeming Regulations that will go into full effect starting August 8, 2018. However there are many state regulations that we must consider. This lesson is about the ongoing battle between state vaping laws and their interplay with FDA regulations. When you factor in all the different levels of government that are squeezing your vape shop or juice brand right now it’s hard to know where your individual business stands.
It is possible to get past an overreaching state government and have a successful vape shop or e-liquid brand. The key is to connect with your local community leaders and create positive change.In conservative communities, vaping remains relatively new and generally misunderstood by the city governments. As such there are still very restrictive state vaping laws. Unfortunately, many politicians, media representatives and the general public hold an unfavorable perception of the industry. Cooperation with local state politicians is the only way to ensure informed decisions are made in the future regarding how state vaping laws are implemented.
Vape shops and e-liquid manufacturers across the United States saw the industry change forever on August 8th, 2016, but almost no one knew what to do. While we’ve covered a lot of facts and figures about the FDA regulations on our webinars and our online courses, this article and presentation will provide a mini “crash course” on how your vape shop or e-liquid brand should adjust to the new regulations.The good news is that e-juice manufacturers and vape shops with products already on the market can continue on, business as usual, until August 8, 2018. This is of temporary relief, since “99 percent of these companies can’t afford these new regulations.” (Alex Clark, legislative coordinator for CASAA).
Regal Cinemas operates nearly 600 movie theaters and over 7,000 screens across North America. In 2011 they brought in $2.6 Billion in revenue. Needless to say they are doing very well. But what can vape shop owners learn from a loyalty program at national movie theater chain?
The Regal Crown Club (RCC) loyalty program is masterfully crafted, and vape shop owners should pay attention to how it’s done. Here’s a flyer I got with my receipt the last time I visited a Regal Cinema. The loyalty program is easy to understand and easy to join.
It is one thing to capture transaction data, but it is whole different ball game to use this data effectively to drive repeat business and increase your AOV. Using patented technology AppCard captures detailed information about each of your customers and builds profiles about their personal tastes, preferences and buying cycles. You can then use the data to run customized campaigns that speak directly to your customer’s buying patterns.
Spend more time running your business and less time in an excel spreadsheet.