Home Forum Starting and Growing a Brick and Mortar Store Marketing, Advertising and Promoting Your B+M Store How do you grow sales in a college town or seasonal area?

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    Jesse Plautz
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    We covered this topic in our Vape U III session titled “Intro + Double Your Vape Shop Revenue With ONE Proven Concept”. Here is what we said in that answer:

    If you are in a place that gets an influx of customers on a predictable schedule, how do you stay in business during the lulls?

    You MUST collect information. Get them on your email list, friend them on Facebook, start an SMS messaging/text messaging program. Enable them to buy on an ecommerce site while they are out of town. Use a loyalty program like AppCard.

    Never stop reaching out and marketing to them, and always collect information and USE it.

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