We covered this topic in our Vape U III course under the session called “Vape Marketplace Trends & Insights What, how often and how much are people buying? with Don Burke”. Don said in general that there is a trend in lower nic levels over all, but it’s hard to say that it’s because of different devices.
Norm believes that lower nic levels are maybe a symptom of fewer early adapters (read cloud chasers). These “noobs” are not interested in necessarily of the culture of vaping but rather the benefits. These users are trying to quit smoking so naturally they want to get to lower nic levels then quit. Basically they are not doing for the high.