Unless you’ve been under a rock for the past year you have heard about this movie called A Billion Lives.
It was the brainchild of director, Aaron Biebert, a nonsmoker, who was intrigued by this new thing he heard of called “vaping.” As he researched the market and looked into the history of vaping, some bad things surfaced. Those bad things included efforts by competitors, primarily Big Tobacco and Big Pharma, to squelch the industry.
The Big Boys were threatened by our world, and they should have been. They ignored vaping for a remarkably long time and when their market share eroded they decided to get on board. They bought Ecig companies. Some started their own. Then came the bad shit: the smear campaigns. The negative publicity. Evidence of collusion between anti vaping organizations that surprisingly, were also against us.
As Aaron filmed Billion Lives some truths became evident.