Business Plans, Models & Strategies for E-Liquid Brands
LIVE Class Instructed by Norm Bour
Thurs., May 7, 2015 at 6 p.m. PST
- Expert guidance from a decades-long entrepreneur
- Identify your skills, strengths and weaknesses and how to make them work for
you
- Determine how much you should budget to start your own e-liquid line
- Explore different e-liquid business models, including wholesaling, online stores or additional product lines for your retail store
E-Liquid Product Development
LIVE Class Instructed by Michael Guasch
Tues., May 12, 2015 at 6 p.m. PST
- Learn from a consummate entrepreneur and chemical engineer who sold his business to DuPont for several million dollars
- Hear all about how some of the leading e-liquid brands got their start, and which flavors and nicotine levels are the most popular
- Get a behind-the-scenes look at how Molecule Lab creates new brands and new flavors
- Gain insights into what the industry is doing to get ahead of the FDA's impending regulations
Legal Challenges in the E-Liquid Market
LIVE Class Instructed by Azim Chowdhury
Tues., May 19, 2015 at 6 p.m. PST
- Hear from a prominent lawyer and FDA expert based in Washington, D.C. on the challenges our industry will face from the FDA
- Learn about the FDA’s current and possible future regulations concerning e-liquid production
- Understand how to protect yourself from liability and what insurance you need
- Get the inside track on current clean room standards and ISO compliance guidelines
Branding and Competitive Positioning
LIVE Class Instructed by David Collins and Maria Verven
Tues., May 26, 2015 at 6 p.m. PST
- Two of the top brand marketers in the vape space share insights that will help you create a successful brand
- Hear what the “Masters of Vape” – the leading e-liquid brands – are doing right
- Learn how to research your competition, define your target market and craft a unique selling proposition
- Understand the steps to creating your unique brand that will connect with your target market
Customer Acquisition, Retention & Service
LIVE Class Instructed by David Collins
Tues., June 2, 2015 at 6 p.m. PST
- David Collins returns to teach you how to retain the customers you worked hard to introduce to your e-liquid brand
- Learn how and where to find customers, including the best ways to connect, build their loyalty and develop a following
- Get the inside scoop on the most “in demand” markets and categories
- Learn the secrets that successful e-liquid companies are using to engage customers as well as e-liquid reviewers and third party supporters
Session 6
Social Media & PR for E-Liquid Brands
LIVE Class Instructed by Ray Yang
Tues., June 9, 2015 at 6 p.m. PST
- Learn the best practices in creating a social media campaign that will help generate traffic and sales
- Hear how leading e-liquid brands are using social media to engage with customers
- Learn how to use Instagram and other social media platforms to build your customer base
