Posts by Jesse Plautz
Who is your customer? The importance of customer avatars
FREE TRAINING – Open Your Vape Shop in 2016 Join us next Tuesday, March 1st for a free webinar on how to start a vape shop. Register here ==> If you don’t know your customers then your business is doomed to fail. Creating a customer avatar can really help you understand who your ideal customer…
Read MoreVape Shop Essentials
Answers to the most commonly asked questions about opening a vape shop. Norm opens up and shares everything he knows from helping more than 30 founders start and grow a vape shop from scratch. Topics include how much you need to open a shop, permits, business licenses and insurance.
Read MoreBeyond Vape Shop Essentials
The 30 minute bonus session for Vape Shop Master Class students. Norm shares is personal list of recommended distributors for vape products. Learn about the importance of hiring great employees and get two more case studies from vape shop that Norm has helped open.
Read MoreVAPE U I: Session II – Branding and Competitive Positioning With Maria Verven
Maria covers how to use tested branding strategies to stand out in a crowded vape space. Can you define your unique selling proposition? Do you know what your target demographic wants? Maria applies proven PR and marketing strategies to the vape space – strategies that she employed herself as a VP of PR and an international firm.
Read MoreVAPE U I: Session I – Successful Business Strategies and Models with Norm Bour
Norm covers topics such as how to identify your strengths and weaknesses and how to grow within your own business by focusing on your core competencies.
By the end of this session you’ll know how to develop a personal business model that primes you for success.
VAPE U II: Session VI – Social Media and PR for E-Liquid Brands with Ray Yang
Ray Yang is the CEO of R2Media Hub and a leading expert in social media marketing for e-liquid brands. Ray shows us how to utilize Instagram, Facebook and Twitter to grow your brand beyond limits.
Read MoreVAPE U II: Session V – Legal Challenges in the E-Liquid Market with Azim Chowdhury
Azim Chowdhury is an expert regarding the FDA’s influence on the e-liquid market. In this session of VAPE U Azim digs deep into how the FDA’s deeming regulations on e-liquids could change the landscape of the industry.
Read MoreVAPE U II: Session IV – Customer Acquisition, Retention & Service with Austin Hopper
Austin Hopper shares some of his masterful insights into obtaining and retaining valuable customers no matter what business you are in.
Read MoreVAPE U II: Session III – Branding and Competitive Positioning with Maria Verven and David Collins
In this session, Maria Verven helps vapreneurs separate their e-liquids from their competition by applying time-tested branding strategies. Focus on what makes you unique and what your customers want THEN develop your messaging.
Read MoreVAPE U II: Session II – E-Liquid Product Development With Michael Guasch
In this session, Michael Guasch goes behind the scenes at his contract lab and shows us what he deals with as a contract manufacturer at Molecule Labs.
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