How do we stay competitive and ahead of the market as we face a new business environment like none we have ever seen? As little as a year or two ago it was easy to capture some market share. The only requirement…Just show up! Those days are gone. Some predict as much as 80% of the vape businesses in existence today will be gone in the next two years. Whatever the actual number, will you be one of them?
Hashtags categorize posts on social media into topic threads. The better you can categorize your post the more likely you will reach the audience you desire. But how do you know which ones to use? There are dozens of hashtags thrown around on a daily basis, and more pop up every day. This post will clarify the most popular hashtags on Facebook, Twitter and Instagram so you can arm yourself with the weapons you need.
Thinking of carrying dry herb vapes in your shop? This is the ultimate guide on what features and customer pain points to look for when picking a good line to carry.
Medical and recreational marijuana use is sweeping the nation (finally) and vape shop owners are in a unique position on the topic: should we or should we not carry dry herb vaporizers? In some ways vape shops try to differentiate themselves from marijuana use since it often gets confused, but in other ways we embrace it as part of the glorious counter-culture that is vaping.
Using a good vape shop POS is a fundamental component to running a legitimate and successful business. This guide will direct you to the best vape-friendly POS systems that will supercharge your shop. You must first become aware that Point of Sale Systems are in a new era of never before seen technology and features. We now see tablet-based table units and cloud-based back end management as a fundamental feature for almost all POS systems. The age of POS has never been more advanced, which means interacting with the customer has changed forever.
In order to build a successful vape store, you must know your customer and know what they want. Vape review sites are the best way to do that. Unfortunately, researching the top box mods you need to stock in your vape shop is difficult. With the added headache of a continuous release of new vape mods on the market, you can easily see where this can all become overwhelming very quickly.
Clearly one of the most prominent parts to running a vape shop is keeping the latest vape products in stock for your customers. What’s even more important is having vaping products in stock that customers are more prone to purchase. This is why product selection is a key component of not only running a vape shop, but running a successful one. In this article we’re going to scope in on which low, middle, and high-end vape products you should keep stocked up. In any vape shop there should be three categories to cover your overall product line-up. Each of these categories will serve as a way to reach a specific audience.
Regal Cinemas operates nearly 600 movie theaters and over 7,000 screens across North America. In 2011 they brought in $2.6 Billion in revenue. Needless to say they are doing very well. But what can vape shop owners learn from a loyalty program at national movie theater chain?
The Regal Crown Club (RCC) loyalty program is masterfully crafted, and vape shop owners should pay attention to how it’s done. Here’s a flyer I got with my receipt the last time I visited a Regal Cinema. The loyalty program is easy to understand and easy to join.
It is one thing to capture transaction data, but it is whole different ball game to use this data effectively to drive repeat business and increase your AOV. Using patented technology AppCard captures detailed information about each of your customers and builds profiles about their personal tastes, preferences and buying cycles. You can then use the data to run customized campaigns that speak directly to your customer’s buying patterns.
Spend more time running your business and less time in an excel spreadsheet.