Don Bores is an icon who has spent 50 years in the tobacco world. In 2007 he brought he first e-cig into the National Association of Tobacco Outlets (NATO) event and caused a ruckus as he put his “lit” cigarette back in his shirt pocket and proclaimed “this is the future of tobacco.”

He may not have known at the time, but he was right on. Listen and hear his words about how much c-stores earn from tobacco sales (35%), the challenge of e-cig batteries and how the majors will dominate in the future.