Foot traffic is simply the number of people that walk into your store each year, whether or not they buy something.
Measuring foot traffic gives you tons of insights about several aspects of your store, and can help you make decisions when it comes to staffing, marketing, store layout, and more.
How To Calculate Foot Traffic
The only way to truly know this number is to have a foot traffic counter. There are many options, but we recommend "Dor"
If you don't have this number, take your best guess. For example if I "guess" that half of my visitors buy something, my conversion rate is 50%. So, if you made 12,000 transactions last year, your foot traffic would be 24,000. To be clear, 50% is very conservative.
Specialty retail like vape shops could see 80% conversion rates.