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Time | Topic | Notes |
| 5m45s | What we will learn today | The best platforms, frequency, topics and branding |
| 6m25s | Top social media channels for the vape space | Facebook, Instagram, Twitter, Google+, LinkedIn |
| 6m55s | Why Facebook? | Well read, you can use more words, and is more personal. It has a proven track record. |
| 7m30s | Why Instagram? | Most popular, but easy to get lost in the crowd. Limited as to what you can post. |
| 7m40s | Why Twitter? | Not as popular for vape space, best if you have a legion of followers. |
| 8m0s | Why LinkedIn? | Best for owners of companies, more B2B, more professional. Does not require frequent posting. |
| 8m45s | How often to post | Facebook: 3-5x weeklyTwitter: 5x weekly minimum, no maximum (more real time interaction) Instagram: 1-3x daily (morning and afternoon) |
| 10m50s | When to post | Be consistent with your times and pay attention to timezones. For west coast: post at 6:00 a.m. for east coast users and vice-versa. Use scheduler programs like www.Hootsuite.com. |
| 12m15s | Be careful | If you post too often, your likes and shares may drop |
| 12m20s | Best Facebook Practices since we are restricted from FB AdWords and sales | Develop a strategy of what to say or give away. Develop a daily plan.Be authentic and interactive: reply to questions. Deals and promos help nurture relationships. |
| 15m20s | Learn your Facebook reporting tools | Monitor your audience, collect data |
| 15m50s | What to post | Use original photos, take them yourself |
| 17m02 | #Hashtags | A way to help you find things. Instagram limits to 30 per post, best to use 15-20, use the most popular. Tag the people, list email addresses. |
| 19m05s | How or do you respond? | When appropriate and not every post. But responding generates activity and fans. |
| 21m05s | Best Instagram Practices | Have a strategy, show the personal side of things and engage your followers. Like, comment and share, but stay consistent with your brand. |
| 23m05s | Logos, branding & graphics | Don’t use cartoons on labels or imply they appeal to children. Produce professional designs for your logos and branding. Be sure your pictures follow your brand. |
| 26m40s | Colors are impactful | Ray offers a color chart and what emotions they evoke. |
| 27m10s | Case study: Ruthless | Facebook provides free reports including impressions, best days, demographics, top countries/cities, top posts and top shares. |
| 28m30s | Know your audience | If you appeal to men, post appropriately, likewise for women or other age groups. Your designs should align with your brand and audience. |
| Questions & Answers | ||
| 33m45s | What advice would you offer to someone that is just starting off to help spread the word? | Social media can start at the beginning or any time. There is no advantage other than getting momentum earlier. |
| 36m05s | Do your customers use mail programs to stay in constant communication? | Yes, most do. |
| 38m05s | Is there any general rule about what you can and cannot do with Facebook | You can post anything, you just can’t advertise. Be respectful and appropriate with your messaging. |
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Jesse is the Digital Marketing Director at VapeMentors and Chief Technology Mentor. He is an ecommerce and internet marketing expert with a background in business and technology.