[vc_row type=”in_container” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ width=”1\/1″][social_buttons facebook=”true” twitter=”true” google_plus=”true” linkedin=”true”][vc_column_text]It is one thing to capture transaction data, but it is whole different ball game to use this data effectively\u00a0to drive repeat business and increase your AOV. Using\u00a0patented technology AppCard captures detailed information about each of your\u00a0customers and builds profiles about\u00a0their personal tastes, preferences and buying cycles. You can then use the data to run customized campaigns that speak directly to your customer’s buying patterns.<\/p>\n
Spend more time running your business\u00a0and less time in an excel spreadsheet.<\/span><\/p>\n For instance you can give your customers a 5% discount when they re-up their favorite vape juice EXACTLY when it runs out, or remind them\u00a0to replace their coils after 3 months.<\/p>\n Normally you would need a complicated excel spreadsheet and an entire afternoon to call all the customers that might be running out of juice. AppCard lets you do this with less brain activity\u00a0than a 2600 mAh battery.<\/p>\n Below are the top 4 AppCard features that have helped thousands of Vape Shops create customized shopping experiences that boost AOV and lifetime customer value.<\/p>\n As a Vape guy myself I know firsthand the repetitive nature of my purchases. I\u00a0buy two 30 ML bottles of 3MG juice every week, and I also by Clapton Coils about every 3\u00a0weeks. These 2 purchases are fairly consistent. This is called my “Buying Cycle”, and every customer is different.<\/p>\n AppCard learns your customer’s buying cycles and automatically corals their behavior when they break the pattern. It does this\u00a0by recording every visit a customer makes to your store\u00a0and tracking what items they are purchasing. Over time, AppCard learns to anticipate customer behavior\u00a0and recognize that, say, one customer purchases juice on average every 7 days and new Coils every 21 days.\u00a0When that customer does not show up on the 7th day for their\u00a0juice, AppCard\u00a0automatically sends them\u00a0a message saying \u201cLooks like it\u2019s time for a refill, come to the store\u00a0tomorrow and get $1.00 off your next bottle of juice\u201d.<\/p>\n Statistically, what we have seen is that when AppCard tracks 3 juice transactions and sends a\u00a0message, your customer will on average return to the store within 56 hours. Over time the customer anticipation gets more accurate. By the 7th juice purchase the customer returns within 26 hours.<\/p>\n The experts at AppCard\u00a0almost insist that Vape Shops use this setting as it is one of the more powerful marketing\u00a0techniques available.<\/p>\n AppCard can also use your customer’s buying history provide recommendations to\u00a0other products, much like Amazon’s “Customers\u00a0Also Purchased” feature.<\/p>\n Recommendations are a great way to introduce your customers to a new product or juice flavor,\u00a0enhancing your customer experience without lifting a finger. This setting has been used\u00a0effectively in many ways by Vape Shops around the country.<\/p>\n One of my favorites is equipment\u00a0recommendations.\u00a0AppCard will track which customers purchase starter kits, over the next several months,\u00a0AppCard will make equipment upgrade recommendations saying \u201cCongratulations on your New\u00a0Starter Kit, Upgrade to the iStick 100W and get 10% off your new MOD\u201d. If the customer\u00a0purchases the new iStick 100W, our system will then make a new recommendation, maybe for a\u00a0new tank that goes with the new iStick 100W.<\/p>\n This is how you turn noobs into vape gods and browsers into loyal customers.<\/p>\n We all want new business, and AppCard has developed a customer referral program based on the visit\u00a0history of each of your customers.\u00a0For those of you that have lounge areas where customers come and\u00a0socialize and try new flavors this setting is a must have.<\/p>\n AppCard\u00a0will\u00a0track your entire customer base and look for customers that come to the shop an average of 2\u00a0times per week or more. The system considers frequent\u00a0shoppers to be likely brand advocates for your business and will send these customers a message with\u00a0an incentive that they can only use if they bring a friend to the store.<\/p>\n Your most active customers will get a message like \u201cWe love\u00a0seeing you in the store, bring a friend this week and get $2.00 off you2 2nd bottle of juice\u201d.<\/p>\n Vape Shops all have those customers that come in once a month and purchase more than the\u00a0average – sometimes spending over $100 in a visit. When this happens you may not see them for weeks.\u00a0In these cases, AppCard\u00a0wanted to find a way to get the customer to come back and come back\u00a0sooner than later.<\/p>\n So, AppCard\u00a0developed a trigger called the Delayed Spend Trigger.<\/p>\n Let’s say a customer comes in to the store and\u00a0purchases $100 or more of juice or equipment. \u00a0On the 2nd day, AppCard sends them a message saying, \u201cCome back in the next\u00a048 hours and receive $5.00 off your next purchase of $50 or more\u201d.<\/p>\n What we see is a segment\u00a0of your customers that just spent $100 comeback 4 days later and spend another $50.<\/p>\n If this seems overwhelming, don’t you worry! When you sign up for AppCard you will get a dedicated account specialist that will setup all these wonderful programs for you. They’ll do all the boring data analysis and super-techie-geeky-stuff. That way you can really keep your brain activity sub-ohm!<\/p>\n All in all AppCard has had a tremendous relationship with the Vape Industry and they\u00a0can\u2019t wait to share\u00a0some of the new innovations they have been working on in the coming months. Stay tuned for more updates from AppCard!<\/p>\n <\/p>\n1. Capitalizing On Your Customer’s Buying Cycles<\/h2>\n
2.\u00a0“Customers Also Purchased…”<\/h2>\n
3. Bring A Friend, Get A Discount<\/h2>\n
4. Delayed Spend – The AOV Multiplier<\/h2>\n
Your AppCard Success\u00a0Manager Will\u00a0Do It All For You<\/h2>\n