Module 5 Quiz

Question 1 of 23

1. Question

Social media is

one of the best and easiest ways to market your vape shop
limited as to what you can say online
sometimes dangerous due to getting involved with drama or controversy
all the above

Question 2 of 23

2. Question

Using a celebrity influencer to help market your local vape shop is a good idea

true
false
it depends on the size, location and demographic of the audience the influencer reaches

Question 3 of 23

3. Question

The responsibility of posting your vape shop promos on Facebook should be

made available to all employees
posted only by the owner
done by someone who is assigned to that duty and is accountable
none of the above

Question 4 of 23

4. Question

A celebrity blogger can be your spokesperson without specifically disclosing it

true
false

Question 5 of 23

5. Question

YouTube influencers should be avoided for a local vape shop

true
false
it depends on the size, location and demographic of the audience the influencer reaches

Question 6 of 23

6. Question

Digital media rules for vape shops are enforced by (check all that apply)

the FDA
the FTC
the FAA
none of the above

Question 7 of 23

7. Question

Endorsements for your shop must (select all that apply)

reflect endorser’s honest opinions, findings, beliefs, or experiences
disclose material connection between endorser and advertiser
be unpaid work
none of the above

Question 8 of 23

8. Question

When running a game of chance or sweepstakes, It’s OK to ask for a person to purchase something to enter the contest

true
false

Question 9 of 23

9. Question

Rules of social media marketing can be influenced by

the state of residency
the social media platform you are using
the FDA
the FTC
all the above

Question 10 of 23

10. Question

Laws and restrictions by Facebook, Instagram and Twitter can change only with a 30 day notice

true
false, they can change overnight

Question 11 of 23

11. Question

A Digital Media Policy is

a document that outlines who must approve social media posts
a contract between the employees of a company that universally describes digital media activity
a good idea to have in place
all the above

Question 12 of 23

12. Question

Linkedin has proven to be the best social media channel for vape shop marketing

true
false

Question 13 of 23

13. Question

The presenter recommends posting up to 7 times a week on Facebook

true
false

Question 14 of 23

14. Question

All your shop’s posts on social media should

engage the participant
be entertaining
avoid obscene language
all the above

Question 15 of 23

15. Question

Commenting on social media on a regular basis helps you build your online community

true
false

Question 16 of 23

16. Question

Responding to posts should be done

most times
rarely
always
when time is available

Question 17 of 23

17. Question

“Shadow Banning” on Instagram is:

a requirement that photos be well-lit and not dim or dark
a social movement on Instagram
a result of using or abusing certain hashtags that Instagram deems "illicit" or inappropriate
all the above

Question 18 of 23

18. Question

E-mail campaigns should include

a way to unsubscribe
exaggeration of your shop to entice people in
pictures of your employees
none of the above

Question 19 of 23

19. Question

a “CTA” is an abbreviation for

Call To Attention
Call To Action
Call To Arms
none of the above

Question 20 of 23

20. Question

Marketing liquids that look like a food product or candy flavor online is highly discouraged by the vape community

true
false

Question 21 of 23

21. Question

Some liquid companies and vape shops have been shut down with negative reviews by the self-policing nature of the vape community online

true
false

Question 22 of 23

22. Question

It’s OK to offer free e-liquid or vape hardware as a prize for a sweepstakes or game of chance

true
false

Question 23 of 23

23. Question

Nicotine addiction warnings should be included on your social media post

true
false