Traditionally, there are three main ways to grow a business in any industry:
Increase customers
Increase units of sale
Increase frequency of purchase
To increase customers, you simply focus on getting more people to buy from your business. It’s the most common — and sometimes only — approach for many businesses. But on its own, it’s not always effective.
Read this if you want to skip MBA school and go right into the vape industry.
Look, I have an MBA. I wish it wasn’t true, but it was a complete waste of money. I’ve actually spent the last 4 years re-programming my brain to be an entrepreneur, not a corporate robot (which is what an MBA trains you to be).
That said, there are SOME things you can learn and apply to vaping.
I ran across this Twitter feed and was absolutely blown away by the value and clarity with which this person explains complex topics.
As I was reading it I immediately connected it to the vaping industry, so I wrote up this post with a “how this applies to vaping”.
How do we stay competitive and ahead of the market as we face a new business environment like none we have ever seen? As little as a year or two ago it was easy to capture some market share. The only requirement…Just show up! Those days are gone. Some predict as much as 80% of the vape businesses in existence today will be gone in the next two years. Whatever the actual number, will you be one of them?
For years we’ve believed the abundance and variety of our supply chain would never change. Now, everything is in question. The Vape Industry Business Exchange will help the industry survive.
Hashtags categorize posts on social media into topic threads. The better you can categorize your post the more likely you will reach the audience you desire. But how do you know which ones to use? There are dozens of hashtags thrown around on a daily basis, and more pop up every day. This post will clarify the most popular hashtags on Facebook, Twitter and Instagram so you can arm yourself with the weapons you need.