STARTUP & GROWTH
Learn to start your business the right way, or find direction on how to grow and expand
COMPETITIVE POSITIONING
Learn how to make your business unique and separate yourself from the competition
MARKETING & BRANDING
Discover the secrets to marketing and branding your vape shop in spite of regulations
NORM BOURFounder & Chief Business Mentor
A life-long entrepreneur, Norm Bour is the founder of VapeMentors, the only consultancy solely focused on the vape and e-cigarette industry. Bour is also the founder and host of Vape Radio, addressing national, state and local issues affecting the industry with more than 1.3 million downloads since starting in 2014. He also writes for VAPE News, Vapor Voice and speaks at vaping conventions all over the U.S.
Bour has personally coached hundreds of other entrepreneurs who are starting brick and mortar stores, online portals and developing new lines of e-liquids. He also works with smoke shop owners entering this new and fast-growing industry. Most of his stores generate a five-figure revenue in their first month of business, and are developing expansion plans by month three.
JESSE PLAUTZInstructor & Chief Marketing Mentor
Although I hold an MBA from the University of Phoenix and a B.S. in Economics from the University of Utah, I'm most proud of the work I've done for VapeMentors. So many entrepreneurs took a big risk starting a vape business and I'm proud to have helped hundreds of them get un-stuck and feel like they can accomplish their dreams.
If there's one thing I want business owners to know who don't have a business degree... business school did next to nothing to prepare me for real entrepreneurship. I learned the hard way how to really succeed as a business owner and it starts with personal development. Entrepreneurship is a spiritual journey and it takes more than just technical skills to succeed.
Please reach out if you think we can work together. I love talking business with anyone that needs help or wants to grow.
I lead people with humor and vision
I pick apart problems with lean solutions
I believe people don't fail. Processes fail
I am a growth hacker
I think at 30,000 feet
I teach therefore I learn
I study how other people accomplish success and I model their talents
I believe anyone can do it
I want to help them get there
I hate to see people give up
Specialties: WordPress Power User, Shopify eCommerce, Omni-Channel Digital Marketing, Web Content Production, Email Marketing & List Growth, Online Learning and Course Creation, Webinar Marketing, Marketing Automation and New Media Entrepreneurship.
