It is one thing to capture transaction data, but it is whole different ball game to use this data effectively to drive repeat business and increase your AOV. Using patented technology AppCard captures detailed information about each of your customers and builds profiles about their personal tastes, preferences and buying cycles. You can then use the data to run customized campaigns that speak directly to your customer’s buying patterns.
Spend more time running your business and less time in an excel spreadsheet.
For instance you can give your customers a 5% discount when they re-up their favorite vape juice EXACTLY when it runs out, or remind them to replace their coils after 3 months.
Normally you would need a complicated excel spreadsheet and an entire afternoon to call all the customers that might be running out of juice. AppCard lets you do this with less brain activity than a 2600 mAh battery.
Below are the top 4 AppCard features that have helped thousands of Vape Shops create customized shopping experiences that boost AOV and lifetime customer value.
1. Capitalizing On Your Customer’s Buying Cycles
As a Vape guy myself I know firsthand the repetitive nature of my purchases. I buy two 30 ML bottles of 3MG juice every week, and I also by Clapton Coils about every 3 weeks. These 2 purchases are fairly consistent. This is called my “Buying Cycle”, and every customer is different.
AppCard learns your customer’s buying cycles and automatically corals their behavior when they break the pattern. It does this by recording every visit a customer makes to your store and tracking what items they are purchasing. Over time, AppCard learns to anticipate customer behavior and recognize that, say, one customer purchases juice on average every 7 days and new Coils every 21 days. When that customer does not show up on the 7th day for their juice, AppCard automatically sends them a message saying “Looks like it’s time for a refill, come to the store tomorrow and get $1.00 off your next bottle of juice”.
Statistically, what we have seen is that when AppCard tracks 3 juice transactions and sends a message, your customer will on average return to the store within 56 hours. Over time the customer anticipation gets more accurate. By the 7th juice purchase the customer returns within 26 hours.
The experts at AppCard almost insist that Vape Shops use this setting as it is one of the more powerful marketing techniques available.
2. “Customers Also Purchased…”
AppCard can also use your customer’s buying history provide recommendations to other products, much like Amazon’s “Customers Also Purchased” feature.
Recommendations are a great way to introduce your customers to a new product or juice flavor, enhancing your customer experience without lifting a finger. This setting has been used effectively in many ways by Vape Shops around the country.
One of my favorites is equipment recommendations. AppCard will track which customers purchase starter kits, over the next several months, AppCard will make equipment upgrade recommendations saying “Congratulations on your New Starter Kit, Upgrade to the iStick 100W and get 10% off your new MOD”. If the customer purchases the new iStick 100W, our system will then make a new recommendation, maybe for a new tank that goes with the new iStick 100W.
This is how you turn noobs into vape gods and browsers into loyal customers.
3. Bring A Friend, Get A Discount
We all want new business, and AppCard has developed a customer referral program based on the visit history of each of your customers. For those of you that have lounge areas where customers come and socialize and try new flavors this setting is a must have.
AppCard will track your entire customer base and look for customers that come to the shop an average of 2 times per week or more. The system considers frequent shoppers to be likely brand advocates for your business and will send these customers a message with an incentive that they can only use if they bring a friend to the store.
Your most active customers will get a message like “We love seeing you in the store, bring a friend this week and get $2.00 off you2 2nd bottle of juice”.
4. Delayed Spend – The AOV Multiplier
Vape Shops all have those customers that come in once a month and purchase more than the average – sometimes spending over $100 in a visit. When this happens you may not see them for weeks. In these cases, AppCard wanted to find a way to get the customer to come back and come back sooner than later.
So, AppCard developed a trigger called the Delayed Spend Trigger.
Let’s say a customer comes in to the store and purchases $100 or more of juice or equipment. On the 2nd day, AppCard sends them a message saying, “Come back in the next 48 hours and receive $5.00 off your next purchase of $50 or more”.
What we see is a segment of your customers that just spent $100 comeback 4 days later and spend another $50.
Your AppCard Success Manager Will Do It All For You
If this seems overwhelming, don’t you worry! When you sign up for AppCard you will get a dedicated account specialist that will setup all these wonderful programs for you. They’ll do all the boring data analysis and super-techie-geeky-stuff. That way you can really keep your brain activity sub-ohm!
All in all AppCard has had a tremendous relationship with the Vape Industry and they can’t wait to share some of the new innovations they have been working on in the coming months. Stay tuned for more updates from AppCard!
Photo credit Lindsay Fox
Author: Jesse Plautz
Jesse is the Digital Marketing Director at VapeMentors and Chief Technology Mentor. He is an ecommerce and internet marketing expert with a background in business and technology.