“If you think the vape industry is dead, you are right. And if you think the industry and your business will survive, you are right as well. It’s all a matter of mindset and attitude.”
That sets to the tone as we move forward and where survival of the fittest- and those willing to change- will live.
Arnuad Dumas de Rauly, president of GaiaTrend, one of the largest liquid manufacturers in Europe, is our guest today, talking about a movie called “A Billion Lives.”
We encourage all of you to pay attention since this movie is by non-vapers for non-vapers and is a powerful story that may help our cause.
Coming up soon; VAPE U III: Vape Summit. 4 days, 20 hours with some of the most amazing thought leaders in the vape space to educate and empower you.
We interviewed tens of thousands of vape professionals and asked: What keeps you up at night? What worries you the most? With hundreds of responses we drilled it down to just a few areas and then found the best people in the industry to address them. It’s June 23-26 and it will be FREE.Vape Radio 78: Coming to a Theater Near You: A Billion Lives Click To Tweet
What you’ll hear today:
- Arnaud Dumas de Rauly is our guest, and has been in the business since 2008
- A Billion Lives represents the number of smokers in the world right now
- The director, Aaron Biebert, is a movie director and cinematographer.Neither he nor anyone on his team are vapers. “Find out the truth” was their mission
- Cigalikes in Europe are only 2% of the market; the rest are independent businesses
- This movie is primarily focused on the non-vaper, the general public
- The deeming regs were influenced by Big Tobacco, ie, closed tank/ e-cig manufacturers
- This is a US based movie
- The number of health complains about vaping is minor compared to other, more common products
- The movie premiered in New Zealand and will be in the US this year
- What to do: reach out to #abillionlives and use your social media prowess to get the word out
- The producers are trying to preview the movie with political powers first
Author: Norm Bour
Norm Bour is the founder of VapeMentors and the host of the award-winning podcast Vape Radio. He’s a vape industry coach, speaker, author and can be seen rubbing shoulders with the top influencers in the vape industry.