If you own a vape shop and you’re not carrying a wide selection of e-liquid for your customers to choose from, then you might be going about your business all wrong.
Why You Should Offer A Wide E-Liquid Selection
There are many reasons why you might consider offering your vape store’s customers a wide selection of vape juices to choose from. Outlined below are some of the reasons why vape stores should consider stocking a wide range of e-liquids from various vape juice brands.
Vapers Like Their E-Liquid Flavor Options
Many of today’s vapers have come to appreciate the wide world of flavor options that they have available to them when shopping at specialty stores catering specifically to vapers. While local convenience stores may only carry basic e-juice flavors like menthol and tobacco, many experienced vapers opt instead to shop at vape stores that carry a wide selection of flavors from various brands.
By offering a wide selection of e-liquids for your customers to choose from, you give vapers in your marketplace more incentive to shop at your vape store.
E-Liquid Nicotine Options Are Also Important
Offering customers a wide range of e-juice flavors to choose from is a great place to start when it comes to improving your vape store, however, many vapers are also keen on seeing a wide range of nicotine options when shopping for vape juice. As not all vapers enjoy the same nicotine strengths when it comes to the e-liquid that they buy and vape, offering numerous nicotine strengths is yet another avenue that vape store owners can use to attract more customers while increasing their appeal to existing customers.
You Don’t Want Your Customers Shopping Somewhere Else
Vapers who don’t find what they’re looking for at your store may very well find another store to buy their vaping supplies from. This is why you should make a point to not only carry the popular brands and flavors that they may be looking for, but to also listen to your customers and act accordingly. If numerous customers ask for the same e-juice, it may be worth your while to begin stocking it.
Additional Benefits For Online Vape Stores
If your vape shop sells online, then you have yet another reason to carry a wide range of e-liquids. For each e-liquid flavor that you carry and for each e-liquid brand that you offer to your customers, you improve the odds of vapers finding your store. One reason for this is that with the addition of each additional brand and product, your online store has yet another opportunity to be found when potential customers search for those products. Of course, there’s certainly more to this equation and that’s actually where search engine marketing comes into the picture.
When done right, search engine optimization can go a long way towards ensuring that your online vape store is found when vapers search for the vaping products that you carry.
Quantity Isn’t Everything
While carrying a wide selection of vape juice brands and flavors can benefit your vape store, simply having a wide selection may not be enough in itself. As you want repeat business from return customers, it’s also important that you make a point to only stock high-quality e-liquids. With so many vape juice brands on the market today, performing the due diligence necessary to weed out the bad brands from the good ones is no easy task, which is one reason why your vape store may want to consult with a firm that provides market research and analysis.
Norm Bour is the founder of VapeMentors and the host of the award-winning podcast Vape Radio. He’s a vape industry coach, speaker, author and can be seen rubbing shoulders with the top influencers in the vape industry.