Medical and recreational marijuana use is sweeping the nation (finally) and vape shop owners are in a unique position on the topic: should we or should we not carry dry herb vaporizers? In some ways vape shops try to differentiate themselves from marijuana use since it often gets confused, but in other ways we embrace it as part of the glorious counter-culture that is vaping.Read More
‘Live’ sales notifications on your website allow your visitors to see a highlighted popup showcasing sales that have taken place on your website. Depending on the eCommerce platform you are using, these can be configured to appear as live sales or they can state when the sales actually took place.
Humans are creatures of habit so the fact that you have a new visitor on your website means you have done something right. Sales notifications are a great tool to use in easing the visitor’s mind and easily converting them into a customer.
Below you will find the most widely used vape shop eCommerce platforms along with the best app, widget, or add on to implement a live sales feed on your website. With the exception of Wix and Volusion, there are pre-built applications which can be purchased and implemented on your website easily and relatively inexpensively.Read More
Within the “e-cig” community, much focus has been placed upon the Deeming Regulations that will go into full effect starting August 8, 2018. However there are many state regulations that we must consider. This lesson is about the ongoing battle between state vaping laws and their interplay with FDA regulations. When you factor in all the different levels of government that are squeezing your vape shop or juice brand right now it’s hard to know where your individual business stands.Read More
It is possible to get past an overreaching state government and have a successful vape shop or e-liquid brand. The key is to connect with your local community leaders and create positive change.In conservative communities, vaping remains relatively new and generally misunderstood by the city governments. As such there are still very restrictive state vaping laws. Unfortunately, many politicians, media representatives and the general public hold an unfavorable perception of the industry. Cooperation with local state politicians is the only way to ensure informed decisions are made in the future regarding how state vaping laws are implemented.Read More
Vape shops and e-liquid manufacturers across the United States saw the industry change forever on August 8th, 2016, but almost no one knew what to do. While we’ve covered a lot of facts and figures about the FDA regulations on our webinars and our online courses, this article and presentation will provide a mini “crash course” on how your vape shop or e-liquid brand should adjust to the new regulations.The good news is that e-juice manufacturers and vape shops with products already on the market can continue on, business as usual, until August 8, 2018. This is of temporary relief, since “99 percent of these companies can’t afford these new regulations.” (Alex Clark, legislative coordinator for CASAA).Read More
Regal Cinemas operates nearly 600 movie theaters and over 7,000 screens across North America. In 2011 they brought in $2.6 Billion in revenue. Needless to say they are doing very well. But what can vape shop owners learn from a loyalty program at national movie theater chain?
The Regal Crown Club (RCC) loyalty program is masterfully crafted, and vape shop owners should pay attention to how it’s done. Here’s a flyer I got with my receipt the last time I visited a Regal Cinema. The loyalty program is easy to understand and easy to join.
It is one thing to capture transaction data, but it is whole different ball game to use this data effectively to drive repeat business and increase your AOV. Using patented technology AppCard captures detailed information about each of your customers and builds profiles about their personal tastes, preferences and buying cycles. You can then use the data to run customized campaigns that speak directly to your customer’s buying patterns.
Spend more time running your business and less time in an excel spreadsheet.
You need to start checking ID’s ASAP. But how do you know a good one from a fake one? VapeMentors recently discovered a 21st century solution that savvy vape shop owners are using to stay in FDA compliance.
The Bar and Club Stats app is an iOS and Android app that scans state ID’s, identifying frauds and ensuring your customers are of-age.
While the app was initially designed for the bar and club scene, anyone with a smartphone or tablet can use the app to check ID’s, giving you the same security you’d find in a night club.
You can also use the app to track customer demographics and other key business statistics.Read More
Why are some shops making $20,000 a month and easily hitting their sales goals while others are wondering when their doors will close?
The question is loaded, and perhaps there is not an easy answer, but there is a straightforward solution brought to you by the E-Myth Method of business management.
In 1986, Michael Gerber’s wrote a book called “The E-Myth”. Its concepts dealt with the differences between so-called “technicians” and actual business owners.There is a HUGE difference, and the ideas are just as accurate today as they were back then.
The vape industry is crawling with “technicians”Read More
VapeMentors has helped found over 30 vape shops across the country. We’ve worked with first time business owners and seasoned business experts from all walks of life. Anyone can start a vape shop if you have the motivation and will. Knowing how to start a vape shop is not as complicated as you may think.…Read More